1 in 5 kids drop out of sports by secondary school.
As the largest sponsor of Irish sports, and largest insurer of school children, Allianz wanted to tackle this challenge. And #StopTheDrop.
However, this drop is a trickle over time, with many parents believing it’s just ‘their’ child.
So we made an invisible problem visible… with a mountain.
Filled with everything from balls to bikes, our pile of abandoned equipment represents the broken sports dreams of children.
Our protagonist represents every child at that emotional tipping point in their sports journey.
This campaign is supported by a psychologist-led coaching programme.
60 second TV advert:
Out of Home:
